Claire previously worked for Clarks before completing a degree in Textiles and husband Richard has several years experience in purchase and supply.

When starting a family, with the arrival of Samuel, combined with career changes we decided to take a look at what we were doing and decided to pursue a passion for owning our own business. We wanted to work together and to do something that mattered to us.

The health and development of our son is paramount so with Claire's shoe fitting and textile background and Richard's purchasing skills, we are able to combine the best quality footwear at the most reasonable price.  However, most importantly of all, we are parents ourselves who know that our children come first.

Products

Our ranges include shoes from various Children’s shoe suppliers and because of this sizes and width fittings will vary.  We have included as much information as possible in the descriptions to help you. The sizes stated are from the manufacturers and any information in brackets we have included as a helpful guide.  We have listed below the main features of some of our brands that you may not be familiar with.  We have personally selected all of the stock so if there is anything you are looking for or need help with just ask!

Froddo - Italian designed, Croatian made children's shoes. With 60 years shoemaking experience, Froddo children’s shoes are very good quality and made to a very high standard. All Froddo shoes are leather upper and full leather lining with a unique footpad, which is anatomically shaped to be light, flexible and comfortable. Froddo shoes will fit an average to wide foot although styles will vary.

Superfit – Superfit channel international fashion trends into outstanding shoe designs in a way that is both tasteful and appropriate for children.  Superfit children's shoes were developed more than 30 years ago in co-operation with doctors and orthopedic surgeons, and since then they have been constantly adapted to reflect new scientific insights. Selected Superfit styles are made with the waterproof Gore-Tex lining to ensure feet stay dry and healthy.  Superfit styles are available in different width fittings and use the WMS system. Please see each product description for more details.

Noel – Claimed to be the lightest shoes on the market, Noel’s shoes use the latest technologies to be cushioned, supple, flexible and, of course, light.  Designed to fit children’s feet perfectly with as few constraints as possible. Shoes that are both very comfortable and fashionable.

Umi - Founded by the management of Elefanten USA in 2004. Umi's handcrafted children's shoes are designed with the perfect balance of comfort, fit and style. With a stated mission to make "Mums, and their children, and their feet, happy," Umi is dedicated to providing children with protective footwear environments that foster healthy development.

Inch Blue – Manufactured here in the U.K. These baby shoes have been designed to give total comfort for little growing feet. They are made exclusively from soft natural leather allowing your baby’s feet to breathe.

Ricosta - High-value, sportive-functional shoes for children with good fit and best wearing features. The knowledge about what a good shoe for children consists of, has developed within the last 40 years.  Ricosta are known for robustness and fit. These are important proofs of reliability. Ricosta shoes are available in different width fittings according to the style and use the WMS system. Please see the product descriptions for more information.

Merrell - Merrell believes in encouraging and equipping everyone to get outside, whether encompassing the wonder of the natural world or the heart of an urban landscape. This rugged, yet sporty brand are an ideal choice as either an essential fashionable look or stylish practical footwear.

Toughees - Toughees school shoes are manufactured from high quality leather, coated for extra protection and durability.  Manufactured since 1954, Toughees leather school shoes are the market leader in South Africa, selling 4 million pairs each year!
Now available in the UK, these high quality, traditional and classic black school shoes have been developed for the UK market, giving even more choice to Toughees customers in the UK.